Digital Marketing

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4 Tips for Influencers To Secure A Brand Partnership

Do you consider yourself an influencer? Perhaps you have only a few thousand followers, but they’re extremely loyal to you. (That actually makes you a micro-influencer, but an influencer none-the-less.) However, at times, a loyal following of 2,000 can make your influence just as powerful as a macro influencer who might have 150k followers. And with loyal followers waiting to engage with anything you post, it can potentially turn into a source of revenue when you partner with the right...

4 Essential Marketing Tactics For Small Businesses

If you own a small business and want to get people through the door, it’s a no brainer that you will need to invest in a little bit of marketing. Sure, small businesses might not have the budgets that large corporations do, but according to the U.S. Small Business Administration, you should be spending 7 to 8 percent of your gross revenue on marketing and advertising.   So, where do you even start and how can you get the most...

6 Reasons Why Your Social Ads Aren’t Converting

Nowadays if you want your content to be seen on social media, you are forced to pay-to-play. Having organic content scheduled weekly is still a must, but if you have an offering that you want to send out to the masses, you’ll find that creating an advertisement will increase website and foot traffic. But what if it doesn’t? You’ve created what seems like a great ad to you, but are lacking on engagement, and worse – conversions. 1. What’s Your...

Grow And Build Trust With Your Social Media Tribe In 2019

Every year bloggers and social media experts put out a long list of social media trends that are going to pave the way. Not surprisingly, a focus on video and paid advertising have made the list for 2019, but honestly, this isn’t new because social media experts been seeing this for a few years. However, what comes as more of a surprise to me is that there is a thirst from consumers to trust brands online again. I’m sure you’re...